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I believe that humor is an absolutely necessary part of the work to get more people to take steps towards living more sustainable lives. In many difficult contexts, there are testimonies that humor has been a necessary part for people to feel like people and to retain their self-worth. Humor against superiority, against shortcomings and prohibitions has seeped into oppressive dictatorships and concentration camps. So why not use it to entice people to adopt a more sustainable lifestyle. One step at a time.

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