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Apr 22Liked by Anne Therese Gennari

Reward is said (with proof) to be more effective than ‘punishment’ in changing behaviour. I understand that a lot of the ‘punishment’ that we have to face is just the natural consequences of our behaviour and that ‘rewards’ may not be noticeable immediately. But let’s see if we can engineer a few more tangible ‘rewards’ to tide us over until the real advantages start to appear.

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Thank you for this, Anne Therese! I was in Al Gore's second training for the "Gore Corps"--now Climate Reality Project. He was my hero!

I was so disappointed stayed stuck in the "net zero will save us" paradigm for a very long time. It sounds like now he's all for climate tech.

In researching our book Climate Restoration—The Only Future That WIll Sustain the Human Race, it became really clear that shiny new industrial tech is simply too expensive to do more than make a dent. Maybe help us get to net zero. It's good business. But to actually restore a safe climate, the only measures that work--permanently, safely, scalably, affordably--are those the follow Nature's lead. Particularly boosting photosynthesis in the ocean. Synthetic limestone. Maybe seaweed farming. Accelerating methane removal.... All in our book. And our newer paper comparing CDR strategies for potential and cost-effectiveness: http://bit.ly/49XbRGj.

The real climate restoration solutions are from biomimicry, they're low tech and ridiculously inexpensive. And nobody's funding them! (The billions from the iRA are going to tech that could barely make a dent.)

How do we change this? Would love you and your readers' ideas. Thank you!

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